Testing on animals is cruel and unnecessary, yet a lot of beauty brands still engage in this ugly practice. Not us! We never have, and we never will. Testing on actual humans makes way more sense, and that’s why we’re proud to have our very own Production Innovation Center to perfect our products for you.
And you know what? We didn’t stop there. Because we love our animal friends so much, we’ve committed to carrying only vegan leather shear cases and styling accessories, and all of our brushes are made with synthetic bristles rather than animal hair (Because, surprise! Those animals aren’t “donating” their hair to the beauty cause.). In addition to being cruelty-free, nylon brushes are more hygienic since they’re easier to clean and repel bacteria more effectively than animal hair. That’s a win for you and a win for the animals!
We’re so passionate about this cause that going forward in 2017, we’re featuring a new “No Animal Testing” logo on all of our products to emphasize and highlight our dedication. We want you to know that when you use Paul Mitchell, you’re making the world a more beautiful place…one fabulous hairstyle╌and compassionate purchase╌at a time.